Lead Product Designer focusing on complex systems and tools. Based in London, UK
With over 7 years of experience, I've designed end-to-end complex systems and tools, SaaS, Edtech, Fintech.
I'm adept at navigating the product landscape, whether it's in fast-paced startups or established corporations.
One of my key achievements was establishing a research department from scratch. Because I can both design and research, I deliver solutions that consider the user, business, and market.
Spotlight Moments
Selected Works
action.planning
is a cloud-based tool for film production that streamlines workflows and gathers all your production info in one spot. Action.Planning is a new product developed by Action.Online, a company specializing in software solutions for the film industry.
role: lead product designer
deliverables: UX design, UI design, Research, Leadership
![](https://framerusercontent.com/images/tTVSHbLqs37sOm2precGDLNc1U.png)
bcs bank
a FinTech company with an advanced technological platform, including a mobile application which allows up to 100% of banking transactions to be carried out online
role: senior product designer
deliverables: UX design, UI design, Prototyping
![](https://framerusercontent.com/images/KPejMzfEq5Calq56M7jKY3NGQxo.png)
raif
a personal dashboard for 10,000 bank employees. The project had around 15 product managers, each responsible for separate, disconnected services for employees
role: lead product designer
deliverables: UX design, UI design, Prototyping, Research, Leadership
Case Study (soon)
![](https://framerusercontent.com/images/Shrshc9rhuSGtXVblLCYwCHqxA.png)
lokimo
a mobile app for personalized local recommendations and event information, featuring a gamified format for exploring new cities and places
role: lead product designer
deliverables: UX design, UI design, Research, Leadership
Case Study (soon)
![](https://framerusercontent.com/images/qRbrIfgppuocmJt1dbvgZYVCyF8.png)
kidmo
a system that allowed children to learn how to set and achieve goals, all in a playful format with rewards and mood analytics
role: lead product designer
deliverables: UX design, UI design, Prototyping, Research, Leadership
Case Study (soon)
![](https://framerusercontent.com/images/3n4DTkv8WfsJucXX1uKLboapDeg.png)
Random Thoughts
![](https://framerusercontent.com/images/3pod2NbjSSM3oZUcYgTUcjcz2aQ.png)
Example of Metric Alignment for Product Designers
note
![](https://framerusercontent.com/images/JbVmi4aGzUzx2huJ9xyxVPPRA.png)
![](https://framerusercontent.com/images/ULDFCmvBpQXLqJueQkcLJ0vtow.png)
The Art of Game Design by Jesse Schell
books review (soon)
![](https://framerusercontent.com/images/JbVmi4aGzUzx2huJ9xyxVPPRA.png)
![](https://framerusercontent.com/images/jeHdGWYBLFBVO3azPHVvGU4o.png)
From Gaming to Products: Translating Interfaces
article (will be ready soon)
![](https://framerusercontent.com/images/JbVmi4aGzUzx2huJ9xyxVPPRA.png)